Concept A.
One direction for the Sugar Shark mark, presented at length. Mark, wordmark, lockups, color, clearspace, and applications across the surfaces it’ll live on.
A standalone glyph
A self-contained glyph that holds its own without the wordmark. Used wherever the mark needs to read at small sizes — favicon, app icon, profile avatars.
- Single-color SVG · scales cleanly
- Designed for square containers
- Reads at 16px and up
- Works in ink, surface, and accent
The wordmark
The full Sugar Shark wordmark. Used on its own when the mark would feel redundant — long marketing surfaces, footers, headlines.
Three treatments
Mark + wordmark together
Horizontal · default
Stacked · for tight spacesHalf the mark height on every side
Reserve a margin equal to half the mark’s height on every side. Nothing — type, UI, photography — enters this zone.
Digital applications
Sugar Shark · Spot hidden sugarYour guardian against hidden sugar. Calm reads on what’s in front of you.
ScanningYou probably want to skip this one.
Your guardian against hidden sugar.
A calm read on what’s in front of you. The mark has presence without raising its voice — sharp enough to warn, soft enough to live with.